Join private beta

The AI interviewer for

The AI
interviewer for

The AI interviewer for

deep product discovery

Uncover breakthrough innovation opportunities hidden in your customer’s deep needs.

There is an invisible layer of deep needs within your customers.

We use AI to excavate it.

There is an invisible layer of deep needs within your customers.

We use AI to excavate it.

A powerful new model for
the discovery stage of innovation

A powerful new model for the discovery stage
of innovation

Deep generative research at the scale and speed of quant

Deep generative research at the
scale and speed of quant

AI conducts deep interviews
with hundreds of your customers

AI conducts deep interviews with hundreds of your customers

There is a deeper story behind what your customer says.

We use AI to uncover your customer’s deep needs through a proprietary interviewing method called the ‘Descension Technique’.

HUMANS

Design the study

Deploy AI to do the heavy lifting and preserve strategic bandwidth

On that note, let me begin with the first topic.

Tell me about your favorite room in your home.

The living room because all my memories are there. I also love to host, it’s just such a part of who I am.

On that note, let me begin with the first topic.

Tell me about your favorite room in your home.

The living room because all my memories are there. I also love to host, it’s just such a part of who I am.

AI analyzes the data and frames
your customer’s needs landscape

AI analyzes the data and frames your customer’s needs landscape

The needs landscape is a foundational mapping of the problem space.

We use AI to discover the latent structure—separating the functional surface from the deeper core.

HUMANS

Review and validate the AI’s work

Focus on delivering strategic value

Need Landscape

DESIGN & DECOR

DEEP NEED 1

Identity-defining elements

DEEP NEED 2

Soothing sanctuary

DEEP NEED 3

Reflection of success

DEEP NEED 4

Culinary excellence

DEEP NEED 5

Connection to natural world

Personalized artwork

Unique artifacts

Personal history on display

DIY craftsmanship

Items with stories

Decompression nooks

Soundproofing

Nurturing lighting

Freedom from clutter

Modern fixtures

On-trend updates

Upgraded appliances

Hosting zone

Countertop space

Smell management

Natural light

Extension of indoor to outdoor

Indoor plants and gardens

AI pinpoints the deepest
opportunities for innovation

Each deep opportunity is an actionable area for market growth.

We use a suite of AI-based techniques to evaluate each opportunity and prioritize the biggest growth bets.

HUMANS

Pinpoint the right solutions to unlock each opportunity

Tailor recommendations to the business

Opportunity Map

DESIGN & DECOR

UNMET

PARTIALLY MET

MET

DEEP NEED 2

Identity-defining elements

I need spaces that feel like the truest version of my personality and amplify my sense of self.

The user sees their home as an important means of expressing who they are and what they value. The user wants their home to be a reflection of their individuality, creating a sense of personal identity within their living space.

FUNCTIONAL NEEDS

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

PERSONALIZED ARTWORK
I need my home to showcase my artistic interests.
UNIQUE ARTIFACTS
I need to fill my space with DIY decor that adds a personal and unique touch.
PERSONAL HISTORY
I need my home to tell the story of who I am as a person and my personal history.
PERSONAL CRAFTSMANSHIP
I need to see the results of my own handiwork reflected in my home's appearance.
LAYERED STORY
I need furniture that is not only functional but also has a story and character.

How it works

The Deep Opportunity Sprint

Unlock the innovation opportunities hidden in your customer’s deep needs

We use AI to supercharge the creativity and ingenuity of a human team—not replace it. That’s why we deploy the AI interviewer in a sprint-based process. We partner with your team to design the study, analyze the data, and apply a strategic lens to ensure you’re solving your customer’s deepest problems.

10X sample

10X speed

10X strategy

Strategic use cases

Uncover white space opportunities

Build a strategic understanding of a new market and uncover breakthrough opportunities that will propel the business forward.

Uncover white space opportunities

Build a strategic understanding of a new market and uncover breakthrough opportunities that will propel the business forward.

Uncover white space opportunities

Build a strategic understanding of a new market and uncover breakthrough opportunities that will propel the business forward.

De-risk a launch

Develop a foundational understanding of the problem space and design for product-market fit from launch.

De-risk a launch

Develop a foundational understanding of the problem space and design for product-market fit from launch.

De-risk a launch

Develop a foundational understanding of the problem space and design for product-market fit from launch.

Innovate an existing offering

Use a deep understanding of your customers to create a future-focused strategy, vision, and roadmap.

Innovate an existing offering

Use a deep understanding of your customers to create a future-focused strategy, vision, and roadmap.

Innovate an existing offering

Use a deep understanding of your customers to create a future-focused strategy, vision, and roadmap.

Create a strategic segmentation

Supercharge your strategy with a segementation centered around your customer’s deep needs.

Create a strategic segmentation

Supercharge your strategy with a segementation centered around your customer’s deep needs.

Create a strategic segmentation

Supercharge your strategy with a segementation centered around your customer’s deep needs.

Join the private beta

We will schedule a time to demo the technology and share more about the beta.

Start the process

Stay in the loop

User research is undergoing a transformation. Understand the emerging trends and models.

Frequently asked questions

How do I get access?

How does the sprint work?

What kinds of companies do you work with?

Who are you?

hello@deepneed.com

The AI interviewer for

The AIinterviewer for

The AI interviewer for

The AI interviewer for

deep product discovery

deep product discovery

deep product discovery

deep product discovery

A powerful new model forthe discovery stage of innovation

A powerful new model for the discovery stageof innovation

AI conducts deep interviewswith hundreds of your customers

AI conducts deep interviews with hundreds of your customers

AI analyzes the data and framesyour customer’s needs landscape

AI analyzes the data and frames your customer’s needs landscape

AI pinpoints the deepestopportunities for innovation

How it works

The Deep Opportunity Sprint

Strategic use cases

Join the private beta

Stay in the loop

Frequently asked questions

How do I get access?

How do I get access?

How do I get access?

How does the sprint work?

How does the sprint work?

How does the sprint work?

What kinds of companies do you work with?

What kinds of companies do you work with?

What kinds of companies do you work with?

Who are you?

Who are you?

Who are you?

The AI
interviewer for

A powerful new model for
the discovery stage of innovation

A powerful new model for the discovery stage
of innovation

AI conducts deep interviews
with hundreds of your customers

AI analyzes the data and frames
your customer’s needs landscape

AI pinpoints the deepest
opportunities for innovation